The Board cordially invites all members
to attend a presentation by
Mr. S. Karthik
Group Strategy Director
Ogilvy & Mather (O&M) Asia
Topic:
Branding & Advertising in Asia
The do's and the don'ts, the opportunities and risks, and all
the examples...
What are the differences in consumer values, attitudes and
behaviour between the West and Asia
What are the implications for building strong brands, and creating
good advertising?
Date:
Monday 26 April 2004
Time:
19h00
Location:
Hollandse Club
22 Camden Park
S. Karthik will give a entertaining lecture
on this very interesting topic. O&M is the leading advertising agency in Singapore
and Asia, and works for clients as Unilever, Nestle, DBS, IBM, Nokia, GlaxoSmithKline,
Nike, DHL etc.
Karthik has a vast experience in the advertising
industry, having worked at several branding and advertising agencies throughout
the region. He is also the Chairman of the Global Brand Forum, which last year
organised a congress in Singapore with speakers as Lee Kuan Yew, Depak Chopra,
Tom Peters and Anita Roddick. Don't miss this event!